Image Optimization

Improve your your website speed, boost your SEO ranking, make your users happier and cure the common cold.

What is optimization?

Image optimization is a process of saving high-quality images at the needed size and format while keeping the smallest possible file size.

Why does it matter?

If your website takes more than 3 seconds to load, users are more likely to abandon it, which will drastically increase your bounce rate and negatively affect your conversions. 

Additionally, if your site is slow, Google notices and uses it as a mark against your site. This means your SEO ranking suffers and less people view your site. 

My Favorite Tool

Use imagecompressor.com to reduce the size of any image.

Tip: Images should already be cropped and saved at the necessary dimensions.  

To Use

Simply upload your photo and compare pixel quality to the original. The slider magnifies your image and allows you to select from a range based on quality and size. Aim for a 30% reduction or more, click "Apply" and download your new image.

Best Practices

Any photo used on your website should be less than 1 MB. Medium-sized images should be between 60-100KB while full size or banner images at 1024px or greater should be saved between 250-600KB. The smaller, the better. 

Example:

As you can see below, I reduced the original 1.3MG image by more than 70% and still maintained a fairly high quality. You can start to see the edges start to blur. However, the comparison in the next section shows the image suffers no identifiable loss of quality when viewed at its normal size. 

Comparison:

The photo viewed at its normal size has not lost any quality at a glance. Use the slider here to see the image before and after compression. 

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