Inspiration comes from the most unlikely of places sometimes. When I rebrand a client, I let my creative intuition take over. Occasionally brand development is intuitive. Other times, it takes a winding road of discovery in the early stages. Sometimes it’s both. This was definitely the case with Wacky Women Golf Association.
Inspiration Crosses My Path
While browsing through client images in our project’s shared photo bank, I came across this gem and was immediately inspired:
I couldn’t get it out of my head. When I started the rebrand process, I created an illustrative mood board option. Momma and baby moose made their first appearance on an early version of that board (see the board here)
When it came time to present the three mood board options to the client, I knew the illustrative board was not the strongest option presented. It was less polished and cohesive than the others. However, there was no doubt that this illustrative direction was right for the Wacky Women rebrand. The playful aspect and highly colorful approach appealed to the organization's members.
However, once I refined it, the final mood board tied all of the necessary elements together harmoniously. Including the moose.
Brand Development Continues
I was already conceptualizing how this approach would look for the final website design. Before the client had even chosen a mood board, in fact. The trees and golf course create a fun, immersive scene for the homepage. I developed the illustrative style further with inspiration from sites like Firewatch and Jordy Alblas.
While the moose image is not represented on the final homepage design, it helped brand development immensely. I embraced the creative direction and presented the homepage design that you see on the client’s site today.
The Final Rebrand
On the new Wacky Women website, the homepage hero image shows the Chugach mountain range as represented from the view at Anchorage Golf Course. This mountain range is an iconic view for Anchorage residents and showcasing it as the first image beautifully cements the rebrand with a local Alaskan flavor.
My original vision included the parallax scroll effect, but unfortunately time restraints prevented this in the end. However, the birds from this hero image seem to fly as you scroll down most subpages on the site.
The moose crossing image was incorporated on the contact page of the site to further ingrain the locality of the brand. Users see it when they reach out to members of the organization. (Also, it’s adorable and I couldn’t let something like that go to waste.) Click Here to view the full page.
Finally, details for the rest of the illustrative elements came together as I was re-designing the logo and the rest of the site. From a topographical map of a golf course to whimsical elements like tiny golf carts and trees, Wacky Women’s new aesthetic is fresh, whimsical, and strongly rooted in an Alaskan summertime environment. View the site here.