A brand refresh and website build for a punny group of women in the far North. Wacky Women Golf Association is a non-profit, women-only golf group that exists to have fun and learn the game in a stress-free environment.
Quirky elements and effects punctuate the site, as if to confirm to others that this group of gals are serious about having loads of fun. A highly colorful palette captures a sense of playfulness while illustrative elements show off a connection to golfing, specifically in Alaska. The home page's hero illustration captures the view of the mountains from one of the group's frequented golf courses while moose cross the green on the Contact page.
The new logo reflects Wacky Women's lighthearted and feminine quality with the roundness of the text alluding to a golf ball. The logo and variations are suited to reproduction in a variety of items such as golf balls, mugs, stickers, and shirts.
A fully responsive design enables members to register for events on their phone or tablet, while desktop offers a fully immersive experience with all of the different CSS effects site-wide.
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